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Connecting Builders to Real Buyers—Without the Guesswork
The Custom Home Builder's Advantage . . .
Did you know? The average marketing and sales cost for an average new custom home project can exceed $25,000 when you factor in lead generation, nurturing, and sales commissions. Imagine cutting that cost by over 75% while focusing on what you do best—building exceptional homes.
Tired of Not Knowing Where Your Next Project Is Coming From?
We help builders fill their pipeline with serious buyers—without you having to mess with ads, agencies, or sales games.
Our system generates demand, nurtures leads until they’re ready, and refers them directly to builders who qualify.
No chasing. No cold leads. Just visibility into real buyer activity and the chance to get introduced when it counts.
How the Referral System Works
Most builders don’t realize it takes over 500,000 ad impressions just to land a single signed contract. That’s thousands in ad spend, hundreds of tire-kickers, and a calendar full of wasted meetings.
We’ve built a better way.
Instead of paying for clicks or relying on random referrals, we run a system that brings serious buyers through a structured, repeatable path—and connects them with builders when the timing is right.
Here’s how it works:
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We attract serious buyers through targeted messaging in specific markets.
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We qualify them through real conversations—not just forms or “lead quizzes.” We nurture every buyer personally, following up twice a week until they’re ready to meet with a builder.
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When they raise their hand, we refer them directly to builders in our system—based on fit, market, and timing. You get the introduction. And only if you win the job do you pay a 1% referral fee after the foundation is poured.
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We keep you informed. For any lead you’ve reserved, we provide weekly updates on engagement activity—including number of messages sent, opened, and clicked—so you know what’s happening before the buyer ever books a meeting.
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You don’t just get a name. Once a meeting is confirmed, you’ll receive a complete buyer profile based on our 61-point data collection process—including their location, budget, timeline, design preferences, financing status, decision-makers involved, and more.
This isn’t lead generation. It’s structured, qualified demand—delivered when it counts.
Three Ways to Grow With Builder Sites
Not every builder is in the same place — and we don’t expect you to be. Whether you’re just staying in the loop or ready to take control of your pipeline, there’s a path here designed to match your goals and how you want to work.
Builder List
Stay informed. Stay ready.You’re not in a rush — but you don’t want to miss the right opportunity either. This path is perfect if you’re looking to stay visible and connected without committing to upfront costs. We’ll notify you when qualified buyers are ready to meet. If one fits, you raise your hand.
✅ Weekly buyer activity updates
✅ No cost to join, no commitment
✅ First-come, first-served access to referrals (up to 3 builders)
✅ 1% referral fee only if the project moves forward
Active Builder List
Be first in line when opportunity knocks.You’re ready to move faster — and you want control. This path is for builders who want priority access, guaranteed first meetings, and a smart way to test buyer fit without big commitments. Perfect if you want low-risk, high-control lead flow.
Reserve leads before they go to the list Guaranteed first meeting $99 per lead reservation cost + 1% referral fee (waived on first deal) Lead replacement guarantee Priority access to buyer-ready leads
Private Builder List
Own your entire buyer pipeline.This path is for builders ready to take full control — not just of leads, but of brand, nurture, and long-term growth. You get your own custom-branded version of the same system we use to attract and qualify serious buyers, built entirely under your name.
Your name and brand on every branded message, interaction All leads exclusive to you — never shared, never recycled Access to our full demand gen + nurture engine, customized to your market Unlimited 1% referral fee waivers in year one Guaranteed minimum lead flow every month No fee to list your inventory or "to be built" homes in the MLS*(access varies)
How the Builder Paths Compare
Every builder path gives you access to serious buyer opportunities — the difference is how you engage and how much of the system you want working behind the scenes.
Use the chart below to see what’s included at each level.
Benefits
Builder List (Free to join)
Active Builder List
Private Builder List
Weekly buyer activity updates (including engagement stats such as messages sent, opened, and clicked)
Eligible for referrals
First-come, first-served introductions
Guaranteed first-meeting access
Lead reservation option
Referral fee
1%
1%
1%
Referral fee waived — first project
Referral fee waived — first year
Lead replacement guarantee
Priority buyer-ready notifications
Branded under your company
Built-for-you marketing system
Full control of lead flow
No fee to list your inventory or "to be built" homes in the MLS
Still Deciding Which Path is Right for You?
No pressure — every builder moves at their own pace.
Whether you're looking to stay informed, get early access to buyer conversations, or fully own your pipeline, we’ve got a path designed to match.
Whether you're looking to stay informed, get early access to buyer conversations, or fully own your pipeline, we’ve got a path designed to match.
Not sure which one fits? Chat with us.
Built for Builders, Not Marketers
We didn’t build this for marketing firms—we built it for builders. The ones who are great at what they do, but tired of:
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Wasting money on ads that don’t deliver
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Chasing leads that go nowhere
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Playing guessing games with their next project
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Doing the work of two people: builder and marketer
Our system gives them:
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A steady stream of buyer activity, without the overhead
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Serious prospects, not cold clicks
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Predictable referrals, only when buyers are ready
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A fair model: only pay if it works
It’s not just easier. It’s smarter.
Is Your Market on the List?
We currently offer referrals in a growing number of markets across the U.S. If you’re in one of them, we’d love to talk. If not, there may be another opportunity.
Check your region and request access to join the builder list
Not listed? You may be eligible for our Private Builder List to run this system in your area
💬 Frequently Asked Questions
Yes, they’re real. Every referral we share has shown clear intent—asking for floor plans, confirming they own land, sharing their timeline, or specifically requesting to meet with a builder. These aren’t casual browsers; they’ve engaged with targeted content and been vetted through our nurture system.
Ready to Get Started?
It’s Simple. It’s Easy. And It’s Free to Get Started.
Get on the Builder List - It's Free
